REEBOK.
Can you believe it? The 90s are now a classic, what a trip. For Reebok, we’l interpret the essence of the 90’s into films that simultaneously vibrant, raw, audacious and re-set the tree through something more classic and essential. What the world needs now is 90’s era REEBOK.
Almost like catching up with the shoes of the 90’s, thirty years later,
and seeing how they ave worked their way into the street style of today.
COLOR, MOVEMENT, A FEW LENS TRICKS, AN ENERGIZED APPROACH TO THE FRAMING.
All these elements we can use to harken back to the 90’s, but I still want to shoot these films with a cinematic richness that gives it all some depth and dimension.
