GE.
There‘s a great opportunity here to make something that really goes viral—that people just want to keep watching over and over again and send to their friends, their co-workers and that one cool uncle who doesn‘t work anymore. It‘s all about hitting our audience with something unexpected and outlandish by flipping the conventional idea of what an infomercial is and creating something a little different... what I‘m calling an ‘evolved‘ infomercial.
