MORTAL COMBAT.
We’re living in an ADD world and this spot is going to be sandwiched in between all the other action movie trailers so it has to really up the ante. But it will be grounded. This spot sucks the most, has the most impact when it’s visceral, guttural and real. It is violent, it is extreme, choreographed chaos, but set in the regular world which immediately turns the volume up on an average situation. It gives our audience something to relate to.
We meet characters from all walks of life, all shapes and sizes, ethnicities, genders. And as we meet these characters abandoning their every day situations we build suspense and tension to a fever pitch until it is absolutely explosive - this rushing throng of people driven by the smell of blood, pouring out of every corner, every alley way, every diner, office, building, subway, fire escape, trampling each other, their animal instinct seducing them into a rubberneck in one corner of the city to watch two fighters duke it out.
We’re on a journey with these characters invested both emotionally but also experientially. We are in the thick of the action, jumping, running, hurdling towards that fight point with them, as them.
