maryland lottery.
Luck of the Irish, luck of the draw, luck be a lady tonight, are you feeling luck, punk?
For me, everything starts and ends with character, it is the core, the backbone, the epicenter of any story, any frame or image.
It’s all there emanating from these individuals. And that's what really attracted me to this campaign,
it’s clearly all about character and that will come to inform all of our logistic and creative choices.
