loctite.
First of all, we know you said on the boards and on the call that nobody has heard of Loctite.
Which is completely astounding because we’ve been using super glue on our wigs since grade school.
We love the idea of shooting a reggae dancehall music video that gives you the booty tremors and once and for all exposes to the entire world the magical wonders of Loctite. We’ll tap into the positive vibes of reggae, that attitude that is synonymous with the no worries Loctite ethos - you broke it?! NO WORRIES MON!
The reggae video genre can be completely outlandish, it can be absolutely anything and that’s what we think is so genius about it. It’s this often-trippy collage of things pulled together - just the way Loctite can pull any piece together and hold it tight!
But ultimately aside from all the really fun, exuberant, and bizarre performances, music, and props we want to remember that the mission is to bring the world’s attention to the Loctite brand - what better way than through the good times vibes of reggae - BIG UPS!
