FORD.
Our directive, outside of making something thoroughly artful, richly cinematic, and shareable, is to put Ford in a position to be “un-trollable”… We can’t fake it, we can’t half ass it, we have to thoroughly “Ford” the hell out of this move into emerging media.
The key to that is something dazzling visually, narratively authentic, and instantly chatter inducing. We have some really strong ideas on how to achieve this, they’re all up for discussion, and we really look forward to getting in the lab with you and fine- tuning it all.
